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Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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75 out of 100 - Good
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Germany
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Clare Apples• 4 months ago
I have stopped buying this food for my springer as the layer of solid fat at the bottom of the tin is increasing with every purchase, and now I've started to find large chunks of solid fat running through the meat. I've tried swapping varieties and sometimes you get lucky with a batch that doesn't have this, but of you get a batch that does you can throw up to 50 grams of the tin weight away just in solid fat. I've complained to zooplus and posted up pictures, but they never publish my reviews. Such a shame as it was great to have a pure meat food for this price, but it seems they make up their cheaper price with fat.
Charlotte Delcore Clare Apples• 4 months ago
I've just found this food and I love it. Its the only thing my dog will eat. What a shame to read this. I've got the tins and the foil trays. Literally just fed her and I do also see fat at the bottom. I've simply not given it to her instead using the meat. A shame to throw away but this is Literally all she'll eat! Hopefully Rocco see your comment and take into consideration.
Clare Apples Charlotte Delcore• 3 months ago
Have you tried Wolf Of Wildnerness or Lukullus? They are more expensive, but often you can get them on deals that make it similar price to Rocci and my dog loves both, plus no wastage. Lukullus does have some potato in it, but only 4%. I agree it is very disappointing that this all -meat product has this issue - if it didn't it would be my first choice.
Alkim Clare Apples• 2 months ago
Is this really a bad thing? What I've noticed about Rocco is that it's a lot denser than others (it's even hard to scrape out of the tin) so I would expect that the fat does solidify because it has nowhere else to go - the rest of the food is pure meat offal and muscle. Dog food should have fat in (I think I read 8-15% though not completely sure) so although it seems like a lot when looking at it solidified, by weight, it doesn't make up a huge amount of the food. My other go to foods are lukkullus and Wolf of wilderness and also zooplus Bio/organic - these are much wetter so the fat I assume is in the wet broth/jelly parts and still liquid. I prefer Roccos because it is pure meat and little moisture - I feel like it's a waste to ship water in tins when I add water anyway, along with home cooked veggies etc. In my experience, Rocco works out as the purest and best value for mixing into a home cooked diet.
Clare Apples Alkim• 2 months ago
I had the same thoughts, but the fat is concentrated at the bottom,, so you end up giving one massive dose of fat (I've weighed it at 50 grams average) in the meal taken from the bottom of the tin ( I usually throw it away -so wasted weight). Dogs should have fat, but not all the fat from 800 grams coagulated at the bottom of the tin, I think. If your dog is happy on it, great stuff. I feed mine Lukullus now and whilst it does have some carbs in it, her poos seem better with that, so each to their own.
Chrunky • 7 months ago
Jaren Rocco tot volle tevredenheid gekocht. Tot een paar weken geleden : 24 blikken gel. Dus dit was ook de laatste keer.
Stigofthedump• 2 years ago
Rocco has been sold out on Zooplus for a while. I wonder if this is a supplychain problem or if we won't be able to import it to the UK any longer.... does anyone have any info?
Stigofthedump Stigofthedump• 2 years ago
Also, what dog food is similar to Rocco and affordable? My dog has only ever had a mix of Rocco and Skinners and we are very happy with him on it. I wondered about Naturediet Purely? Any thoughts appreciated.
Alana K Stigofthedump• 2 years ago
Hi there, I really recommend Forthglade as a wet food. If you're looking for one with just pure meat I suggest the Forthglade 90% range, they do many proteins and is widely available. Naturediet Purely also looks good but not sure how available is it to buy, hope this helps :)
Stigofthedump Alana K• 2 years ago
Thank you Alana. Looking up Forthglade 90% now
Fliss08 Stigofthedump• one year ago
Another good one is wolf of wilderness I use the multibuy trays but they have large tins also
https://www.bitiba.co.uk/shop/dogs/wet_dog_food/wolf_of_wilderness
Rebecca Mckeown Stigofthedump• 2 years ago
I think it's a supply chain issue. I asked their customer support if they knew when the food would be back in stock and they said they expected to get some back in but they don't know when.
The other day(21st of jan) I managed to get some of the trays of Rocco(I usually buy the tins but better than nothing) so it is coming into the country at least, just difficult to get a hold of due to both the low supply and the high demand.(Which is annoying, Rocco is literally the only food I've found that my dog will consistently eat and not just leave!)
Nick M Rebecca Mckeown• 2 years ago
Definitely supply chain issue into plague island, as no issues getting it on Zooplus.be
Stigofthedump Nick M• 2 years ago
Thanks for the info Rebecca and Nick. I have a couple of trays of tins left. Fingers crossed it is back in stock soon.
Fliss08 Stigofthedump• 2 years ago
Bitiba now have this in stock and its a bit cheaper then zooplus
Fliss08 Fliss08• one year ago
Bitaba delivery charge can be a £1 more then zooplus
Layne Arlina• 3 years ago
This information is out of date. Rocco does not contain carrageenan. Please update your information
Dan A shift Layne Arlina• 2 years ago
It does contain carrageenan, so does tinned lukullus and tinned wolf of the wilderness , it’s not on the label. I’ve checked with the manufacturer, then sent it back to where I purchased it from
Angela Sharp Dan A shift• one year ago
Lukullis does not contain Carrageenan. I spoke to manufacture a week ago.
Angela Sharp Dan A shift• one year ago
Though it's been used for hundreds of years and is indeed organic, there's damning health research around Carrageenan, suggesting that it is not necessarily safe to eat. It's been linked to IBD, IBS, rheumatoid arthritis and colon cancer and is thus banned in the European Union.Mar 25, 2021
Angela Sharp Layne Arlina• one year ago
I have asked for info to be updated as the manufacturer does not use this any more.
Icklebear• 4 years ago
Rocco is one of the few of wet foods my mixed breed tolerates. It is a great quality food at a great price. My dogs love it! :)
c lott• 6 years ago
This is so far the best wet dog food I have purchased. Its so thick and meaty it reminds me of corned beef. You can actually see the poultry hearts whole in it. (if you get the beef with poultry hearts one) They are not all mashed up. My springers love it and leave the biscuits now! Good price and a very good variety.
I have purchased before and will definitely purchase again.
Johnny Welrod• 7 years ago
My dog loves it, but not they have changed the formula (twice now in May) it makes him sick and has given him diarrhoea. Time to try him on something different.
Liverdrawer• 8 years ago
3 yr old Schnoodle loves it, but gave elderly toy poodle diarrhoea - maybe too rich with the beef content? A shame, as it seems excellent quality for the price.
Kelly Dizzy Turner• 9 years ago
My dogs have been on this for a few weeks now and they love it.
I find it very meaty and solid.
So much better than some of the tinned food my dogs have had in the past which were just a few chunks of meat chucked in a lot of gravy!
Diana Tammen• 9 years ago
We do extremely well on this food. Just moved on from the puppy version of Rocco. I tried it because of the simple and short list of ingredients without e-numbers, sugars or chemical flavouring and my dog loves it.
jps2705• 10 years ago
Thank you for providing an excellent site. I do not have a can of Rocco in front on me but can you please explain why they print 100% on their label yet your analysis states 70% beef. Is the other 30% 'beef' fat resulting in the high and possibly undesirable fat content ? To be honest I cannot see how this product can be retailed (zooplus) for £0.83/400g and contain such a high beef content. I suspect that beef derivatives which can even be bone, hair and hooves are playing a big part here. Prepared to comment?
Mirna Milić jps2705• 7 years ago
100% claim stands for not having any meat or bone meal but just fresh meat (beef) and not having any grains or soy or other fillings.It's 70% fresh meat in stock (approx. 24%)