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188 
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Melton Mowbray, UK 
Mars 
19
4Suitable for all breeds of dogs
Click here for more info.
In general, unless your dog has health issues, you probably won't have to worry about these figures. Click here for more information
Mixing bowl composition
This is the ingredients list as printed on the packaging or manufacturer's website.
Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.
Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.
Highlighted ingredients
Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.
As fed composition
While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.
For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.
Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.
Ingredient categories
◉ Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.
◉Added oils and fats: includes all isolated oil and fat ingredients.
◉ Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.
◉ Fruit and veg: includes all whole vegetables and fruits.
◉ Other: all other ingredients. Mostly made up by nutritional supplements and additives.
For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary
The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.
With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.
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35 out of 100 - Poor
Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information
Country of origin: Europe
A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".
The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.
While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.
Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.
Katherine Legg• 4 years ago
My 7 dogs absolutely thrive on it. I started with my big German Shepherd who was such a fussy eater I had to hand feed him for 4 years and it worked then all the others wanted it so I switched them all over. No upset tummys beautiful coats and 7 healthy dogs. I wish there was a cat version
wullie rodger• 7 years ago
My buddy Jackson (Malamute x Springer) has been eating Frolic since he was 1 (6 now) and he won't eat anything else, not that I'd want to change his diet as he is one fit, healthy, shiny pooch, we do suppliment it with some extra chicken or fish for the extra protien. Our new furbaby Fenrir (pedigree GSD 12wks) loves it as a training treat and is always wanting Jackson's dish lol! I know it won't be suitable for all dogs but I'd recommend it.
Benballoon• 9 years ago
I use frolic as treats for training and agility work. Clean and convenient to handle, my lurcher loves it.
Nick B• 10 years ago
I have to say this is the worst dog food I've come across. My dog was pretty instantly sick after eating some as an emergency stopgap. Diarrhoea, the lot. An argument for some minimal standards to be introduced in the industry. Any dog "frolicking" after this must be super resilient!
Elspeth E
Nick B• 10 years ago
Or just hyper off all the sugar! What a terrible 'food'.
James
Nick B• 6 years ago
The only reason your dog was sick was that it was not used to the frolic my dogs eat this like its going out of fashion and have done for many years I do not know a dog who doesn't like it